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Pairing Up
Selecting the best wines for your wedding.
By Mike Bowen
Great friends, great food, and great wine—these are the ingredients
for a fantastic wedding. For many, however, even if you know what you
like to drink, selecting wines that will please your entire guest list
poses a major challenge.
As a local wine shop owner, I’ve worked with couples to create
wine lists for every wedding event, including the rehearsal dinner, reception,
and brunch. From this experience, I offer the following tips for perfect
wedding wine pairings.
Estimate Consumption
Before figuring out your wine budget, estimate how many cases of wine
you’ll actually need for each event. Typically count on pouring
four glasses from one bottle of wine, with twelve bottles in a case.
How many glasses each guest will have depends upon a variety of factors,
including:
The availability of other alcoholic beverages. If a fully stocked bar
is available, the demand for wine may be less than for an event where
only wine and beer are served.
Time of day
Wine consumption rises the later an event begins. In other
words, people drink less wine at morning and early afternoon events when
compared to late afternoon and evening events.
Length of the event
This is a critical variable to consider in your
calculation. An open-ended event will definitely require more wine than
one that ends at a specific time.
Determine Your Budget
Once you have decided how many cases of wine you think you’ll need,
figure out your per-bottle price target. To help maximize your budget,
bring your target bottle price along with the following questions to
ask your wine retailer.
Where are you finding the best values? Typically, emerging (or re-emerging)
wine regions—Washington state, South America, and Spain—have
a wider selection of values than the established wine regions—California,
France, and Italy. However, great values can be found anywhere, and a
good wine shop should be able to direct you to them.
What wines have you found that appeal to a large number of people? Since
you are buying wine for a variety of palates, ask for recommendations
on wines that are proven crowd pleasers.
Do you offer case discounts? Most wine retailers offer at least a 10
percent discount on case orders.
Consider Your Menu
While each event’s menu can offer ideas about what wines to select,
don’t tie yourself down to outdated rules. Many options go beyond
the standard “red for meat, white for fish.” Bringing your
menu to your wine store can help generate great wine suggestions. Ideally,
you want the wine to enhance the menu, not overpower it or disappear
into it. And, if your menu has a specific theme—big game, Asian
inspired, etc.—your wine offerings especially need to match in
weight and flavor.
Start your wine selection process at the same time you interview caterers.
Bring a selection of wines with you to your menu tasting. Too often,
people shop for wine too close to the event date to take advantage of
this experience.
Taste a Variety of Wines
This is the fun part! After securing some suggestions from a wine shop,
buy a few bottles to take home and try with friends. Be sure to have
several people test them with you since everyone’s palate is
different. Make an evening out of it by doing a blind tasting. Put
the wines into paper bags or cover up the labels, so your friends can’t
see what kind of wine they are drinking.
Transport and Store Carefully
Once you have all the wine in hand, be sure to follow a few simple rules
to keep the flavors intact.
Don’t leave cases of wine in a car. When it’s sunny, the
wine heats up and can explode. When it’s cold, the wine can actually
freeze. Thawed wine goes down the drain, not on the table.
Store wine at around 60 degrees, out of the sun.
Transport the wine as gently and as little as possible to prevent “bottle
shock,” which occurs when the wine is jostled enough to make the
fruit flavors muted or disjointed. The effects of this can go away after
a few months, but you probably don’t have the luxury of waiting.
Cheers!